At least once a month, you'll find some thoughts about the different kinds of content out there, with a focus on long-form essays, blogs, articles, and the like. This is my take, The Resonance Edit, where I share ideas, observations, and examples I keep going back to, and what I think they mean for the content we write.

Key Takeaways:

  • People are starting to read and write long-form content again.
  • Uniqueness—brought about by your lived experience, your one-of-a-kind perspective—is key to setting you apart from competitors and people in the same industry/business.
  • Practitioner media is the new content creator—someone who lives out what they're talking about brings their expertise to the table.

Long-form is back.

Perhaps it's the world slowing down or a second, more desperate cry for a little more whimsy in our lives, but people are reading and writing long-form again—mainly through newsletters first and blogs second.

Newsletters are popping up here and there. Substack made waves when they launched years ago, and suddenly, newsletters became a necessity. That sentiment remains the same, with companies, brands, and individuals creating launching their newsletters there and in other platforms like Beehiiv, Ghost, and the like.

There's no shortage of blogs popping up, too. If you're active on Threads, people have been talking about blogging more and more—why it died and if it is possible to revive it once more.

Honestly? I think it is. Long-form seems to be the rebellious act of people stepping away from the madness of fast-paced reels, a way of slowing down by focusing on one thing at a time.

But blogging has also changed. It's no longer what it was some ten years ago. Now, people are looking for substance. They are looking for deep analysis, thought pieces that will challenge the way they see things, or well-researched articles. No doubt, this is due to the general articles AI churns out. Now, the goal is to stand out. Now, people value good writing all the more.

What this means for your content:

  • Consider creating a newsletter—but not just for the sake of having one. You need to have valuable content to share.
  • Invest in reinforcing your website's content with long-form—but remember that it has to speak to your target audience to draw them in. This is not just your regular SEO/AEO articles for exposure.

Struggle with crafting long-form content? I can help you with that!

Being uniqe matters more than ever.

There are tons of magazines, publications, newsletters, and blog popping up. Bu because content is so popular right now, content by itself can feel too saturated. Too general. Too boring.

What people are looking for right now are the unique angles, the one that makes you stand out. This doesn't necessarily mean niching down—it simply means taking your unique voice, your one-of-a-kind perspective to the table.

For example: you have thousands of magazines covering travel—but Craft stands out because they're all about the artisans who make unique, handcrafted items in the places you travel to. It's why publications like Fare Magazine excel even after so many years—because they tell stories about a city's food, history, and community from the people who know it best.

What this means for your content:

Go back to the drawing board and think about what's unique about what you offer. It could be an angle no one has, a perspective only you can bring to the table, or a thread of truth that stands for everything you believe in.

Content creation is evolving into "practitioner media".

It's no longer about influencers dictating the best products or brands or about content creators prioritizing what performs well.

Instead, the ones to watch out for if you want to learn and grow are the practitioner media. They're the people who live within the experience of their chosen field. The content they create is related to the work they do—not existing outside of it. They are able to shed light on the behind-the-scenes, the current trends, the issues that crop up, and the latest news about the industry.

Practitioner media people work in their fields while creating content about what they do. Their unique edge is that they can go deep because they're living out what they're talking about. And this adds a level of trust and influence.

What this means for your content:

Engage in conversation, stay on top of the trends in the industries where you work. Share your observations as an insider of your space in a blog, newsletter, or social media post.

How has content changed for you these past months? What trends have you noticed that you can apply to your brand today?

Comment and let me know or send me a message to keep the conversation going.